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It wouldn't be the season of giving without the GIFT of NEW ARRIVALS!

That's right! This year, we're celebrating Black Friday with FREE GIFTS WITH EVERY PURCHASE* and launching NEW prints and styles throughout the week so you can celebrate with the hottest new styles AND the best savings this season has to offer!

Ready to check out our first VIP week drop? Then keep scrolling for an exclusive sneak peek at our first Black Friday Collection, launching Monday, 11/14/2022 at 10:30AM ET!

And for even more insider info on our latest collection, how to score your FREE gifts with purchase, sizing advice, and so much MORE, be sure to tune in on Facebook Live on 11/14/2022 at 10:00AM ET for a VIP deep dive with Melissa and Lindi!

If you prefer lift-up nursing access, then our Essential Long Sleeve Nursing Tee is the perfect pick! This warm and cozy winter tee is now available in Heather Stripe, making it the ideal elevated neutral to add to your nursing wardrobe. We especially love this style for layering under our baby-wearing-friendly styles, thanks to its fuss-free frontal nursing access.

Speaking of babywearing- we're SO excited to introduce our latest addition to our babywearing collection! Our Buckle and Go Babywearing Pullover is the perfect way to bundle up WITH your baby this winter! All you have to do is add your favorite carrier (and baby!) underneath, and slide into this double-duty hoodie for the most practical babywearing experience yet. This new babywearing style features durable buckle clasps, making it the perfect pick for even the most rugged outdoor adventures. 

Looking for a cold-weather must-have with a stylish twist? Then look no further than our Twist Front Tee in Sage! This subtle green hue is sure to be one of this season's hottest shades, thanks to its neutral undertones and versatile styling options! It's a fashion-forward way to make winter nursing wear functional, fashionable, and ridiculously cozy.

We know that breastfeeding comes with preferences- that's why we offer a variety of nursing access options to suit EVERY mama's unique needs! If you prefer tees with a simple, non-layered, side-nursing access, then look no further than our V-Neck Daily Nursing Tee in Orchid! This silky-soft tee is perfect for everything from pumping, tandem nursing, and easy nursing on the go! 

Our favorite lightweight hoodie is BACK for yet another Black Friday, this time in a NEW shade that is perfect for your next outdoor adventure! Now available in our  Everyday Hoodie in Winter Pine, this is the ideal layering piece to pair with your winter vests and jackets. You'll love the feel of its blankety-soft sweater knit and your ability to breastfeed with ease as you make your way through the chilly winter months.

Looking for a classic Latched Mama style in a timeless and versatile color? Then look no further than our V-Neck Nursing Jumpsuit in Light Grey! This fan-favorite style is perfect for the mama who wants to dress to impress- but doesn't want to sacrifice the practicality and comfort of pants. Ideal for office wear, holiday parties, or even just elevating your everyday attire, this effortlessly chic jumpsuit takes the cake in fusing fashion and function to create the perfect nursing-friendly outfit.

If you're new to building a maternity and breastfeeding-friendly wardrobe OR like to stick to the classics, then our Boyfriend Nursing Tees are the perfect place to kick off your Black Friday VIP shopping spree!

Now available in Marigold, Forest Green, and Stormy Gray, these timeless colors complement all the vibrant shades of the season and pair perfectly with all your favorite cold-weather outerwear and accessories. If you're looking for a fuss-free way to breastfeed your baby, then there's no better pick than this bestselling tee!

Whether your nursing journey is nearing its end, or you want to gift a non-nursing mom the magic of Latched Mama, our Favorite Non-Nursing Tee in Black is the perfect pick! 

Featuring the same look, feel, and fit as our beloved Boyfriend Nursing Tee, this buttery-soft tee will become a fast favorite in your capsule wardrobe.


We took all the aspects of your favorite winter sweater and transformed it into a cozy dress, just in time for the holiday season! Our Midi Sweater Nursing Dress in Pacific Teal features a warm and comfy sweater-knit fabric blend, seasonally-appropriate sleeves, plus a built-in belt for easy styling! Pair it with leggings for extra warmth when you venture outside, or turn up with heat for the perfect holiday dinner attire. Either way, this winter-ready dress is guaranteed to impress!

Take the guesswork out of your winter layering woes with our Long Sleeve V-Neck Nursing Tee in Black! Because every winter wardrobe deserves a basic yet reliable black tee, we designed this top to pair seamlessly under all your favorite cold-weather outerwear. From vests to jackets, sweaters, cardigans, and more, this must-have style will alleviate all your cold-weather nursing sorrows!

Say HELLO to your new favorite hoodie! If you still haven't experienced the magic of our Heavy Hoodie, now is your chance! This heavenly hoodie makes nursing on the go feel like a dream, thanks to its lush, plush, fleece-lined interior and ultra-luxurious look and feel. Now available in Oatmeal, you won't want to miss out on this must-have winter nursing style!

Looking for a top that looks like a sweater but feels like ultra-luxurious loungewear? Then look no further than our Relaxed Sweater Nursing Tunic! Perfect for pairing with leggings, this long-length sweater is polished enough to wear in public yet cozy enough to keep on all day. It's a one-top-wonder that will get you through the winter months in comfort and style.

Our favorite lightweight sweater is BACK for yet another Black Friday, this time in a NEW shade that is perfect for keeping cozy! Now available in Camo, this is the ideal layering piece to pair with your winter vests and jackets. You'll love the feel of its blankety-soft sweater knit and your ability to breastfeed with ease as you make your way through the chilly winter months.

All of these BRAND NEW styles will drop on Monday, 11/14/2022 at 10:30AM ET!

All our items are shipped with LOVE by other mamas from our Richmond, VA warehouse! So get ready for THE drop of the season, mama!

Latched Mama New Releases

Shop our full selection of nursing tops, nursing dressesnursing loungewear, and accessories

At Latched Mama, our goal has always been simple: to support moms in their motherhood journey. That means that our goal is to support you and your family with our clothing and online community, along with empowering mamas locally and worldwide through education and one-on-one support. Our clothes and accessories are designed, picked, packed and shipped from our warehouse in Richmond, VA!

Learn more about Latched Mama here!


    We offer free shipping on domestic U.S. orders over $100!


    Contact us at, (844)-500-1325. or any social media channel for breastfeeding support, sizing help, and style advice!


    Items that are in like-new, unwashed condition can be returned within 30 days for a refund. We also offer style exchanges and store credit! See our Returns FAQ here!

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