Latched Mama's Story

Empowering Moms,
Thread by Thread

Experience our journey that started with our founder, Melissa's unique vision. We're more than just a brand; we are a community of hard-working parents with a family-first approach. At Latched Mama, we offer comprehensive employee benefits such as 14-weeks of paid leave for both moms and dads, the opportunity to bring your baby to work for the first year, and flexible remote working options. Our core principle? Family always comes first.

Our Story

In a quest for purpose during the early days of motherhood, Melissa Wirt founded Latched Mama, a beacon for support, community, and affordable, fitting postpartum clothes.

Today, Melissa and our team are committed to affordable, stylish nursing wear for pregnancy, nursing, to postpartum and beyond.

Melissa's journey from a certified lactation counselor to the CEO of a company with nearly half a million community members, has positioned Latched Mama at the forefront of redefining motherhood.

About Us

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Expert Team

Our team, filled with certified lactation counselors and experienced birth and postpartum doulas, and parents ourselves, overflows with knowledge and care. We are more than a nursing clothing line - we are a resource for new moms.

Postpartum Support

Growing Community

Through our Facebook page, blog, and podcast, we continue our mission to support and encourage new moms. Our online platforms help us connect, share experiences, and nurture a supportive community.

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Purposeful Workplace

With our dedicated employees and our own warehouse and fulfillment center, we're reminded daily of our purpose - to foster and maintain nourishing relationships with our work and our families.

How It Started

Signature Styles

Meet our staple pieces designed to make every mom feel confident and comfortable. Our collection includes the Boyfriend Nursing Tee, Ribbed Nursing Tank, ¾ Sleeve Scoop Neck Nursing Top, and Snuggle Up Nursing Sweatshirt. Each piece is crafted with love, keeping real postpartum and pregnant moms in mind.

V-Neck Boyfriend Nursing Tee

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Latched Mama Ribbed Nursing Tank

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Latched Mama 3/4 Sleeve Scoop Neck Nursing Top 2.0

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Latched Mama Snuggle-Up Nursing Sweatshirt

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Designed for moms, by moms 💞

The only people who know what it's really like to be a mom—are MOMS! That why our designs are so special.

I LOVE my Latched Mama clothes and can’t wait to buy more! Thank you for making life easier.


Latched Mama is hands down my favorite company EVER! Such a wonderful community.


Your clothes are the only nursing clothes I’ve ever owned that I truly love and feel confident in!


Our Difference

Latched Mama's clothing and accessories are crafted with premium materials, meticulously designed in collaboration with the real experts - postpartum and pregnant moms.

Who better to bring our vision to life than our team of mothers from diverse backgrounds, who infuse their understanding and experiences into each creation? With Latched Mama, you're not just buying a product; you're investing in quality, comfort, and a community that truly understands your journey.

Embrace the difference today.

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Join Our Mama Movement

The Latched Mama Podcast

Stay tuned in all things motherhood.

For all parents and care providers in the trenches of navigating life with tiny humans, check out our podcast! Join us each week as we talk about pregnancy, breastfeeding, postpartum and all things Motherhood.

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The Latched Mama Blog

Stories and resources for both new and experienced moms. Topics include pregnancy, labor, birth, breastfeeding, pumping, postpartum, parenting and more.

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Latched Mama Love

For more connection, support, and a safe space to share all of the beautiful chaos of parenting, find us on Facebook in the Latched Mama Love private group.

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