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HAPPY CUSTOMER APPRECIATION DAY!

Hurry! This event starts on April 30th 2022, so get your RSVP in soon:

**Baseball Tickets are limited and we cannot guarantee all requests will be fullfilled. Please see below FAQ for more details**
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Customer Appreciation Day 

+ Sidewalk Sale!

*scroll down to see Tentative Timeline and FAQ*

Are you looking for a good deal and a GREAT time?


Then be sure to join us on Saturday, April 30th, from 10 am - 4 pm  for our second annual Sidewalk Sale and Customer Appreciation Day at the Latched Mama Headquarters located at 2935 Oak Lake Blvd Midlothian, VA 23112.


This year's event will be BIGGER and BETTER than ever with up to 80% OFF select bump, breastfeeding, and baby wearing-friendly styles, deeply discounted accessories, never before seen samples, must-have unicorns, and so much MORE!


But that's not all! This is SO much more than just a super sale- it's a day dedicated to celebrating YOU! So once you're done shopping, be sure to stick around for even more fun and excitement PERFECT for entertaining the whole family! 


So round up your entire crew and plan to stay for an afternoon full of community-building activities, familiar faces, live entertainment, face paintings, babywearing demos, food trucks, a bounce house, and so much MORE! 


We know how hard it is to go ANYWHERE with kids, Mama. So if you aren't ready to commit to coming to the Sidewalk Sale, NO WORRIES! You don't NEED to RSVP for the MAIN EVENT at the Latched Mama Warehouse. Although we'd love a heads up if you're able! Just come by yourself, grab your bestie, or pack up the whole crew and join the FUN!


Planning on driving in from out of town? We PROMISE your visit will be worth the journey! 


Because once the Sidewalk Sale is over, guests who submitted an RSVP are cordially invited to join us for an evening full of food, babies, and BASEBALL at the Richmond Flying Squirrels game on Saturday, April 30TH at 6:05 PM! Tickets and dinner before the game will be complimentary for those who submitted an RSVP, and we will have our own private section reserved so you can go NUTS with your favorite community of mamas! 


Tickets for the baseball game are first come, first served, so be sure to RSVP today!


**Baseball tickets are limited and unfortunately all requests cannot be fullfilled. Due to an UNPREDICTED HIGH DEMAND, complimentary Baseball Ticket maximum capacity has been met. Please look for an email closer to the event with confirmation of tickets if you already submitted an RSVP. We SINCERELY apologize for any inconvenience this may have caused. Tickets can still be purchased separately from the Flying Squirrels directly in or near sections 111,112 and 102. Thank you for your patience and understanding as we try to accomodate the extremely high number of requests! We will communicate any future changes as soon as possible!**


Ready to RSVP??

Please submit your information below.


So, are you ready to start planning your trip? 


Scroll down for information that will help you successfully plan your stay and make the most out of your time spent in RVA!

*Tentative* Timeline of Events:

*may change closer to event date*

  • 10am - Open for shopping
  • 9:30am - 11:30am Coffee Truck
  • 10:30am - 12pm Chris Michael Magic
  • 11am - 1pm Face Painting
  • 1pm - 3pm Granny’s Ice Cream (and popcorn)
  • 1pm - 3pm Babywearing Educator available for consultation
  • 4pm - Closed for shopping
  • Tentative 4:35-6:05 Flying Squirrels private event - All You Can Eat Complimentary Buffet
  • 6:05 Flying Squirrels Game with Fireworks - FREE with RSVP!

Ready to RSVP??

Please submit your information below.

QUESTIONS?

Need help? Call us at (844) 500-1325 or email us at sales@latchedmama.com

When and where is the Customer Appreciation Event + Sidewalk Sale happening?

The Customer Appreciation Event + Sidewalk Sale is currently scheduled for Saturday, April 30th at the Latched Mama Warehouse located at 2935 Oak Lake Boulevard, Midlothian, VA 23112 from 10am ET until 4 pm ET.

Will you offer a Virtual Sidewalk Sale?

Most likely! We appreciate ALL of our customers! However, the main event will be at the warehouse. Stay tuned for more details by signing up for our email list and following us on Social Media via Facebook, Instagram, and TikTok. 

Do I need to RSVP or reserve a ticket to attend the Customer Appreciation Event + Sidewalk Sale at the Latched Mama Warehouse? 

No! We know committing can be hard. We are requesting an RSVP just so we can get an accurate headcount and make sure we have enough goodies for everyone. If you decide to attend the Customer Appreciation Event + Sidewalk Sale at the last minute, you are welcome! You do not need a ticket to attend the Customer Appreciation + Sidewalk Sale event. :) 

However, you WILL need to reserve a ticket ahead of time if you plan on attending the Flying Squirrels game with us Saturday evening. You can submit your RSVP here. Children 3 years and under do not need a ticket for entry to the Diamond. Ticket confirmation will be provided via email and tickets provided at check in at the Sidewalk Sale between 10 am and 4 pm ET. PLEASE NOTE: Tickets are first come first served and you must reserve your tickets ahead of time. 

If you aren't ready to commit, make sure to sign up for our email list to stay posted about the latest updates!

Do I need to pay for admission to the Squirrels Game? How do I choose my seats and get tickets?

NO, Baseball tickets and Buffet Dinner are complimentary with your RSVP as a way of saying THANK YOU for your support! However, they are first come first served, so submit your RSVP early to guarantee your tickets. 

Children 3 years and under do not need a ticket for entry to the Diamond. We have requested blocks of seats behind home plate and high netting. Ticket confirmation will be provided via email and tickets provided at check in at the Sidewalk Sale between 10 am and 4 pm ET. 


**Baseball tickets are limited and unfortunately all requests cannot be fullfilled. Due to an UNPREDICTED HIGH DEMAND, complimentary Baseball Ticket maximum capacity has been met. Please look for an email with confirmation of tickets closer to the event if you already submitted an RSVP. We SINCERELY apologize for any inconvenience this may have caused. Tickets can still be purchased separately from the Flying Squirrels directly in or near sections 111,112 and 102. Thank you for your patience and understanding as we try to accomodate the extremely high number of requests! We will communicate any future changes as soon as possible!

Who are the Flying Squirrels? What can I expect before and during the game?

The Richmond Flying Squirrels are a local Double-A minor league baseball team, affiliated with the San Francisco Giants. The food pavilion, Pregame Tailgate, is outdoors attached to the stadium parking lot. A complimentary buffet will be available 90 minutes before the game, with a little playground in that area for kids. We will have blocks of field level seats for families that have submitted an RSVP. Once the game starts, the playground will be open a little longer, but the food will be removed and the pavilion will shut down as guests move to their seats. Prior to the first pitch there are usually fan related activities on the field. Fireworks will begin at the end of the game. 

When do I need to RSVP for the Flying Squirrels tickets by?

We strongly encourage you to RSVP as soon as you are able in order to reserve your Flying Squirrels Baseball tickets as this is on a first come, first served basis. Make sure you are signed up for our email list and opted in to receive emails from us so you can stay posted about the latest updates! **Baseball tickets are limited and unfortunately all requests cannot be fullfilled. Due to an UNPREDICTED HIGH DEMAND, complimentary Baseball Ticket maximum capacity has been met. Please look for an email with confirmation of tickets closer to the event if you already submitted an RSVP. We SINCERELY apologize for any inconvenience this may have caused. Tickets can still be purchased separately from the Flying Squirrels directly in or near sections 111,112 and 102. Thank you for your patience and understanding as we try to accomodate the extremely high number of requests! We will communicate any future changes as soon as possible!
Where is parking for the sidewalk sale? Squirrels game?

The Sidewalk Sale parking will be at the Latched Mama Warehouse located at 2935 Oak Lake Blvd Midlothian, VA 23112. There is a dedicated parking lot in front, along with several other connecting lots nearby. We will have an attendant directing traffic to the customer parking areas as our business neighbors have approved parking in their spaces for the event. Employee/Vendor parking will be blocked off with traffic cones. 


Details on The Diamond parking can be found at the Flying Squirels website here

What activities will be available at the Sidewalk Sale?

Chris Michael Magic will perform 10:30 am - 12 pm

Face Painting available 11 am - 1 pm

PLUS a Bounce House, DJ, Balloon Artist, and Photo Booth!

Will there be any CLC's or Babywearing educators available?

Yes! Certified Lactation Consultants will be available for support and education for the entire event. A babywearing educator will be available from 1 to 3 pm.

Will there be a bathroom or changing room available at the Sidewalk Sale?

Yes, we will have outdoor changing rooms available for trying on clothes. Restroom trailers will be available outside as well. 

Will food and drinks be available at the Sidewalk Sale?

How will you stock deals, merchandise, giveaways at the sidewalk sale?

We want to emphasize that this event is a Customer Appreciation Day with so many fun opportunities for community, connection, education and support! That being said we will restock unicorns and highly sought after items throughout the day and not everything will be set out at once in the am! So not to fear if you arrive later in the day or afternoon! More details to come on possible giveaways and partnerships with other brands. 

What is the menu for the Buffet before the Flying Squirel's Game?

The Diamond is providing the food in the Pregame Tailgate from 4:30 - 6:05 pm at the start of the game.  The following menu will be COMPLIMENTARY to all guests that have submitted an RSVP: Hot Dogs, Baked Chicken, Hamburgers, Pulled Pork, Garden Salad, Macaroni & Cheese, Coleslaw, Cookies, Pepsi Products. 


If you have dietary concerns or restrictions, please contact the Flying Squirrels staff with specific questions. Concessions are also available inside the stadium and you can check out their A-Z Guide for more details. 

Will food and drinks be available during the baseball game?

YES! The Diamond offers many options of alcoholic and non alcoholic beverages and concessions. Check out their What's on Tap and A-Z Guide for more info!

How baby and stroller friendly is the Squirrels Baseball Stadium?

Very! As Mama's ourselves, we know how scary those fast-flying baseballs can be with little ones! That's why we've sectioned off seats that have netting protection from those pop-up foul and fly balls! So no need to bring a helmet!


The complimentary buffet will be located at ground level, at the Pregame Tailgate, connecting to the parking lot. After dinner, stadium access is provided by a ramp with stairs that connects the food pavilion to the Right Field sections of the stadium. Wheel chair and stroller access is provided by elevators at the main entrance to the stadium behind home plate, just a short walk away on Arthur Ashe Blvd. Here is a map with a stadium seating chart. Once inside the stadium, strollers can be parked at the top of each seating section. Items left here are at your own risk and will not be attended by Latched Mama or Flying Squirrels employees. Baby wearing is always encouraged and there is some room at the seat level for personal belongings (purse, diaper bag, etc).  Feel free to browse the Diamond's A-Z Guide for more stadium details!


Also, Latched Mama has our very own Nursing Nest in the Diamond open to the public! Check out this article in Richmond Family Magazine for more details! 

I am traveling from out of town. Where can I stay?

What other activities are available nearby for my family to explore and visit?

Can you recommend any favorite local restaurants that are kid and breastfeeding friendly?

Yes! Here are some favorites: 
Midlothian (near the Warehouse):
Chuy’s
4731 Brad McNeer Pkwy
Midlothian, VA 23112

Sergio’s
4824 Market Square Ln
Midlothian, VA 23112

Fest
7044 Woodlake Commons Loop
Midlothian, VA 23112

The Treat Shop
14736 Village Square Pl
Midlothian, VA 23112

Mexico Restaurant
12031 Southshore Pointe Drive
Midlothian, VA 23112

Richmond, near the Diamond: 
Kitchen 64
3336 N Arthur Ashe Blvd
Richmond, VA 23227

Boulevard Burger and Brew
1300 N Arthur Ashe Blvd
Richmond, VA 23230

Brambly Park Winery and Restaurant
1708 Belleville St
Richmond, VA 23230
**Including this one for the awesome outdoor space! Perfect for kiddos!

Moore Street Cafe
2904 W Moore St
Richmond, VA 23230

ZZQ
3201 W Moore St.
RIchmond, VA 23230

Peter Chang
2816 W Broad St.
Richmond, VA 23230

Tres Machos
2313 Westwood Ave
Richmond, VA 23230

Burger Bach
3426 W Cary St
Richmond, VA 23221

Galaxy Diner
3109 W Cary St
Richmond, VA 23221

Mellow Mushroom
3012 W Cary St
Richmond, VA 23221

PBR
2553 W Cary St.
Richmond, VA 23220

Arianna’s
700 N Sheppard St.
Richmond, VA 23221

The Daily 
2934 W. Cary St
Richmond, VA 23221
 **outdoor seating in Carytown, awesome allergy-friendly menu for Gluten Free/Vegan families!**

Ready to RSVP??

Please submit your information below.

Can't make it in person? Not ready to commit? 


No worries, Mama, we got you! 


Stay tuned and join our email list for all the upcoming details on our Customer Appreciation Day and Virtual Sidewalk Sale! 

Can't wait for the big event??

Shop our Last Chance Collection NOW for fantastic deals on all your favorite breastfeeding and maternity friendly styles!

Don’t forget to check out the Latched Mama Podcast (or leave us a review if you already love it!)


At Latched Mama, our goal has always been simple: to support moms in their motherhood journey. That means that our goal is to support you and your family with our clothing and online community, along with empowering mamas locally and worldwide through education and one-on-one support. Our clothes and accessories are designed, packed, and shipped by our dedicated mom based team and customer service emails are answered by mamas who can relate at our warehouse in Richmond, VA!


Learn more about Latched Mama here!


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