Hurry! This event starts on April 15th, 2023, so start making plans now!


Customer Appreciation Day 

+ Sidewalk Sale!

*scroll down to see Tentative Timeline and FAQ*

Are you looking for a good deal and a GREAT time?

Then please join us on Saturday, April 15th, from 10am - 3pm  for our third annual Customer Appreciation Day and Sidewalk Sale at the Latched Mama Headquarters located at 2935 Oak Lake Blvd Midlothian, VA 23112.

This year's event will feature up to 80% OFF select bump, breastfeeding, and baby wearing-friendly styles, deeply discounted accessories, never-before-seen samples, must-have unicorns, and so much MORE!

But that's not all! This is SO much more than just a super sale- it's a day dedicated to celebrating YOU! So round up your bestie or your entire crew and plan to stay for a day full of community-building activities, familiar faces, live entertainment, face painting, a photo booth, babywearing demos, food trucks, a bounce house, and so much MORE! 

So, you'll get great deals and your kids will be full of sweet treats- what's next? We are hosting a Happy Hour down the road with our friends at Steam Bell Beer Works (1717 Oak Lake Blvd) from 4-6pm. More details to come on our Facebook Event Page!

Planning on driving in from out of town? We PROMISE your visit will be worth the journey! 

Join our Facebook Event page for updates and details

See FAQs below!

So, are you ready to start planning your trip? 

Scroll down for information that will help you successfully plan your stay and make the most out of your time spent in RVA!

*Tentative Schedule for the Day:

*may change closer to event date

10am - Open for shopping
9am - 3pm FREE Coffee with Early Bird Coffee Truck
10am - 3pm Bounce House
10:30am - 12:30pm Chris Michael Magic
12:00pm Global Big Latch On group photo
11am - 2pm Face Painting and Balloon Artist
11am - 1 pm Cocina Calle Food Truck
1pm - 3pm FREE Kona Ice
1pm - 3pm Babywearing Educator available for consultation
3pm - Closed for shopping
4pm - 6pm - Happy Hour at Steam Bell Beer Works


Need help? Call us at (844) 500-1325 or email us at sales@latchedmama.com

What do I do when I arrive at the Customer Appreciation Day + Sidewalk Sale?

Please do not start forming a line until 9:30am to give our vendors and team time to set up. If you arrive early, grab a cup of free coffee and please be patient. Shopping will start at 10am! Don't forget to check in at the information table to get your tickets for free Kona Ice!

Where do I park for the event?

Parking will be at or near the Latched Mama Warehouse located at 2935 Oak Lake Blvd Midlothian, VA 23112. There is a dedicated parking lot in front, along with several other connecting lots nearby. We will have signs and an attendant directing traffic to the customer parking areas as our business neighbors have approved parking in their spaces for the event. Employee/Vendor parking will be blocked off with traffic cones. After parking, walk past the vendor parking, then you've arrived!

Do I need to RSVP to attend the Customer Appreciation Day + Sidewalk Sale?

No reservations needed! We know committing can be hard with little ones. If you decide to attend the Customer Appreciation Event + Sidewalk Sale at the last minute, you are welcome! Make sure to sign up for our email list our email list and our Facebook Event page to stay updated on the latest info!
Will you offer an Online Sidewalk Sale? 

We appreciate ALL of our customers! Stay tuned for more details by signing up for our email list and following us on Social Media via Facebook, Instagram, and TikTok for more details about our online event. 

Are all activities free at the Customer Appreciation Day and Sidewalk Sale?

We are here to celebrate YOU! The only cost to you during the day will be your lunch, if you choose, and the amazing Latched Mama clothing and accessory deals you find!

Will there be any CLCs or Babywearing educators available?

Yes! Certified Lactation Counselors will be available for support and education for the entire event. A babywearing educator will be available from 1 to 3 pm.

Will there be a bathroom or changing room available?

Yes, we will have outdoor changing room available for trying on clothes. Restroom trailers will be available outside as well. 

Will food and drinks be available at the Customer Appreciation Day + Sidewalk Sale?

YES! We will have complimentary beverages and treats: coffee from Early Bird Cafe all day and Kona Ice from 1-3 pm. For customers staying at the warehouse for lunch, Cocina Calle, one of our favorite local food trucks, will be available for individual purchase.

Can you tell me a little more about the deals? How will you stock merchandise at the Sidewalk Sale?

We are still finalizing those details, but please join our Facebook Event page so you are armed with all the info to grab those unicorns and deals of a lifetime. We will update that page in the coming weeks with important info, sneak peeks, shopping tips, and maybe even some giveaways! All sales are final.

How kid and stroller friendly is the event?

Very! All activities will be behind our warehouse with the area reserved just for this event. We will also have our funky mint bus available where you and kiddos can step away and rest as well as a tented area with lots of tables and chairs. Please make sure to keep your children with you at all times while you dance, play, and shop.

I am traveling from out of town. Where can I stay?

What other activities are available nearby for my family to explore and visit?

Richmond is in Central Virginia, with so many family-friendly activities in the Metro area, but also within a short 2 to 3 hour drive! See below for a list:

Playground Parks:

Walking Trails:

Kid-Friendly Activities:

Historical Sites & Museums:

Short Drives from Richmond:
Virginia Wine Trails 

You can find more fun Virginia activities here!

Can you recommend any favorite local restaurants that are kid and breastfeeding friendly?

Yes! Here are some favorites: 
Midlothian (near the Warehouse):
4731 Brad McNeer Pkwy
Midlothian, VA 23112

4824 Market Square Ln
Midlothian, VA 23112

Fest Biergarten
7044 Woodlake Commons Loop
Midlothian, VA 23112

The Treat Shop
14736 Village Square Pl
Midlothian, VA 23112

Mexico Restaurant
12031 Southshore Pointe Drive
Midlothian, VA 23112

Steam Bell Beer Works (and food truck)
1717 Oak Lake Blvd. 
Midlothian, VA 23112 (within walking distance of Latched Mama)

In Richmond:
Brambly Park Winery and Restaurant
1708 Belleville St
Richmond, VA 23230
**Including this one for the awesome outdoor space! Perfect for kiddos!

The Daily 
2934 W. Cary St
Richmond, VA 23221
 **Outdoor seating in beautiful Carytown, awesome allergy-friendly menu for Gluten Free/Vegan families!**

Can't wait for the big event??

Shop our Last Chance Collection NOW for fantastic deals on all your favorite breastfeeding and maternity friendly styles!

Don’t forget to check out the Latched Mama Podcast (or leave us a review if you already love it!)

At Latched Mama, our goal has always been simple: to support moms in their motherhood journey. That means that our goal is to support you and your family with our clothing and online community, along with empowering mamas locally and worldwide through education and one-on-one support. Our clothes and accessories are designed, packed, and shipped by our dedicated mom based team and customer service emails are answered by mamas who can relate at our warehouse in Richmond, VA!

Learn more about Latched Mama here!


    We offer free shipping on domestic U.S. orders over $100!


    Contact us at support@latchedmama.com, (844)-500-1325. or any social media channel for breastfeeding support, sizing help, and style advice!


    Items that are in like-new, unwashed condition can be returned within 30 days for a refund. We also offer style exchanges and store credit! See our Returns FAQ here!