Privacy Policy

 

Privacy Policy

Last Updated: January 12, 2026

Latched Mama, LLC (“Latched Mama,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy (“Policy”) explains how we collect, use, share, and protect the personal information you (“you,” “your”) provide when you visit or use our website and related pages, subdomains, and services (collectively, the “Site”), purchase our products, communicate with us, or engage with us on social media.

 

1) Information We Collect


“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household. Personal information does not include aggregated or de-identified information.

We may collect the following categories of personal information:

A. Identifiers / Contact Information

  • Name

  • Shipping and billing address

  • Email address

  • Phone number

  • Account login credentials (if you create an account)

B. Customer Profile Information (Optional)

  • Preferences you share with us (e.g., size, fit, style preferences)

  • Optional information you choose to provide (e.g., due date/birthday, whether you are expecting, breastfeeding, or postpartum)

C. Commercial Information

  • Products purchased, returned, exchanged, or considered

  • Order history and customer service history

  • Gift cards, discount codes, and subscription preferences (email/SMS)

D. Payment & Transaction Information

  • Payment details processed by our payment processors (we generally receive limited details such as card type and last four digits)

  • Billing address and fraud-prevention signals

E. Internet / Network Activity

  • IP address

  • Browser, device, and operating system information

  • Approximate location inferred from IP

  • Pages visited, clicks, referral URLs, session activity, and interaction data

F. Communications

  • Emails, messages, customer support tickets, chat transcripts, and other communications

G. Inferences

  • Inferences drawn from the above (e.g., preferences) to personalize your experience

2) Sources of Information

We collect personal information:

  • Directly from you when you visit the Site, place orders, create an account, sign up for email/SMS, participate in promotions, or contact customer support.

  • Automatically through cookies, pixels, log files, and similar technologies when you browse the Site.

  • From third parties such as service providers (payments, shipping, analytics, email/SMS), and advertising platforms/social networks (subject to your settings and their policies).

3) How We Use Your Information

We use personal information to:

  • Provide and operate the Site, including checkout and order fulfillment

  • Create and administer your account

  • Process payments, refunds, and exchanges

  • Provide customer support and respond to inquiries

  • Send transactional messages (order confirmations, shipping updates, service notices)

  • Send marketing communications (email/SMS) if you opt in

  • Deliver targeted advertising and measure marketing performance

  • Personalize content and product recommendations

  • Improve products, inventory planning, and Site performance

  • Prevent fraud, secure our services, and enforce our terms

  • Comply with legal obligations and protect our rights and the rights of others

 

 

4) How We Share Your Information

We may share personal information with:

A. Service Providers

We share information with vendors who perform services on our behalf, such as payment processing, order fulfillment, shipping, email/SMS delivery, hosting, analytics, and customer support. They may use personal information only to provide services to us.

B. Advertising & Marketing Partners

We may share information (including device identifiers and browsing activity) with advertising partners to deliver targeted ads and measure performance. Depending on your state, some of these disclosures may be considered “sale,” “sharing,” or “targeted advertising” under applicable privacy laws. See Your Privacy Rights below.

C. Shopify and Payment Processors

We use Shopify to host our online store. Shopify may process personal information as a service provider and may also process limited information to provide, develop, and improve its products (including analytics and advertising features). We may also use third-party payment providers (e.g., PayPal and others) to process payments under their own privacy terms.

D. Legal & Safety

We may share information to comply with law or legal process, to respond to lawful requests, to protect our rights and safety, and to investigate fraud or security issues.

E. Business Transfers

If Latched Mama is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction.

5) Account Information

You may update certain information by logging into your account (if available). To request deletion or other changes, contact us as described in Your Privacy Rights.

 

6) Social Media & User-Generated Content

Our Site may include social media features. Social platforms may collect certain information about you and your visits. Your interactions with social platforms are governed by those platforms’ privacy policies.

If you post reviews, comments, or other content publicly, that content may be visible to others.

 

7) External Links

Our Site may link to third-party websites we do not control. We are not responsible for their privacy practices. Please review their policies before providing information.

 

8) Email and SMS

Email: If you opt in to marketing emails, you may unsubscribe at any time using the unsubscribe link in our emails.

SMS: If you opt in to marketing text messages, message and data rates may apply. You can opt out at any time by replying STOP. Reply HELP for help. Consent to receive texts is not required to purchase.

 

9) Do Not Track and Global Privacy Control (GPC)

We do not respond to browser “Do Not Track” signals. We may honor the Global Privacy Control (GPC) where required or applicable, including as an opt-out signal for certain disclosures/targeted advertising under applicable state laws.

 

 

10) Tracking Technologies (Cookies, Pixels, Analytics)

We use cookies and similar technologies for:

  • Essential site functionality (cart, checkout, security)

  • Functional preferences (saved settings)

  • Analytics (Site performance and usage)

  • Advertising (measurement and targeted advertising)

You can control cookies via your browser settings and, where available, our cookie preference tools. Disabling certain cookies may affect Site functionality.

We may use analytics providers (such as Shopify Analytics and Google Analytics) to understand Site usage and improve performance. We may also use advertising pixels (such as Meta) to measure campaign performance and deliver ads.

 

11) Data Retention

We retain personal information as long as reasonably necessary to provide services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and the reason it was collected.

 

12) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure.

 

13) Children

Our Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, please contact us so we can take appropriate steps.

 

 

14) Notice of Financial Incentives (If Applicable)

We may offer discounts or promotions in exchange for signing up for email or SMS marketing. Participation is voluntary and you can opt out at any time by unsubscribing or texting STOP.

 

 

15) Your Privacy Rights

Virginia Privacy Rights (VCDPA)

If you are a Virginia resident, you may have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Delete personal data

  • Obtain a copy of your personal data in a portable format

    • Targeted advertising

    • Sale of personal data

      • Opt out of processing for:

        • Targeted advertising

        • Sale of personal data

        • Profiling in furtherance of decisions that produce legal or similarly significant effects

         

        Profiling in furtherance of decisions that produce legal or similarly significant effects

    •  

How to Exercise Virginia Rights:

Email us at [sales@latchedmama.com] with the subject line “Virginia Privacy Request.” We may need to verify your identity.

Appeals:

If we deny your request, you may appeal by emailing [privacy@latchedmama.com] with the subject line “Appeal – Virginia Privacy Request.”

California Privacy Rights (CCPA/CPRA) (If Applicable)

If you are a California resident, you may have rights to access/know, delete, correct, and opt out of sale/sharing for cross-context behavioral advertising. To submit a request, email [sales@latchedmama.com] with the subject line “California Privacy Request.”

Other U.S. State Privacy Rights

Residents of other states may have similar rights. To submit a request or appeal, email [sales@latchedmama.com]with “Privacy Request” in the subject line.

16) International Visitors

Our services are intended for U.S. customers. If you access the Site from outside the U.S., your information may be processed and stored in the United States or other locations where our service providers operate.

 

 

17) Changes to This Policy

We may update this Policy from time to time. We will update the “Last Updated” date when changes are posted. Your continued use of the Site after changes are posted means you accept the updated Policy.

 

 

18) Contact Us

For questions or requests regarding this Policy or your personal information, contact:


Latched Mama, LLC

Email: [sales@latchedmama.com]

Mailing Address: 

Latched Mama LLC, 2935 Oak Lake Blvd, Midlothian VA 23112, United States

Last updated: 1/12/2026

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://www.oag.state.va.us/consumercomplaintform/form/start