Shopping Cart

We're Ready To Do The Work- A Letter From Our Founder

Posted by Latched Mama on

To our community of beautiful and diverse mamas, 

First and foremost, I am outraged and heartbroken over the racial injustices that we have witnessed over the past weeks, months, and years. As much as we would like to deny it, many of us have been unknowingly watering the seeds of racism with our silence, and it's time for us to use our greatest weapon against inequality- our voices.

Like most small businesses, I  have been grappling with how to address this humanitarian crisis in a manner that isn't superficial and self-serving. This movement isn't an opportunity for brands to leverage, self-congratulate, or build brand loyalty. It is a call to action, intended to mobilize people to begin using their resources and make actionable change. The idea that brands like ours feel the need to verbally respond and pledge to "do better" only highlights the depths of our privilege and the racial inequities that are still present in mainstream America. But still, it's a start.

To our black mothers, fathers, families, and allies, we see you. Our white privilege will never allow us to fully understand how you feel, but please know that we stand with you, we mourn with you, and we are ready to do the work that should have begun long before George Floyd took his final breath. 

It has taken me a few days to begin to make sense of all of this, unpack the implications of my own privilege, and truly come to terms with the unintentional blindness I've harbored towards racial injustice. I am nowhere close to sorting through it all; the work has only just begun. As I proceed to peel away the layers of systematic racism and acknowledge the ways in which I have benefitted from such, I pledge to ensure that Latched Mama will continue to move forward in a manner that is centered around equity and education.

As a small business that is run by moms for moms, we have the perfect platform to bring awareness and dismantle an implication of racial injustice that directly affects our community. Black women are more likely to be uninsured, face more formidable financial barriers than their white counterparts, and are less able to access prenatal care. As a result, black women are 2.5 times more likely to die during childbirth. We are pledging to change that. In the upcoming weeks and months, we will be working directly with grassroots organizations here in Richmond, VA, as well as nationally to listen, donate, and serve our community and this nation in improving the health outcomes for black mothers.

We will also be using our team to create a small business incubator for minority-owned companies here in Richmond, VA. We will start in Q4 of 2020, and each quarter forward, we will highlight and support a local minority-owned business. We will be working together to invest and share our resources with black-owned businesses through our team of copywriters, photographers, graphic designers, and technology and business experts.

Internally, as a predominantly white company, we will continue to work to educate ourselves by listening more than we speak and expanding our awareness through actionable steps. We want to work with our community to take these forward motions together through group learning experiences such as a minority-centered Latched Mama book club, company-wide retreats, and workshops.

I can't help but ask myself, why weren't we doing all of this before? And in all honesty, it's quite humbling that we weren't. The conversation surrounding racism is hard and uncomfortable to have- which is why we need to keep having it. Discomfort means that there is still work to be done.

If you'd like to be a part of our journey, please reach out. I am eager to share the resources that I will be exploring with my family, employees, and our online community.  We will be promoting such resources through our social media channels as well as through email.

My goal moving forward is to keep showing up in servitude, to stretch the boundaries of my heart, and teach my children to do the same. Only then, will our true work as protectors, and parents be done.


Older Post Newer Post